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| 1. |
The simplest
formula ever devised for attracting giant floods of leads
from your advertising -- just 3 steps! |
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| 2. |
15 "components"
to mix n' match, in putting together direct-mail packages that
involve the recipient and virtually compel response. |
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| 3. |
5 formulas
that speed up copywriting -- no matter how skilled or unskilled
you are, how quick or slow, how experienced or inexperienced,
you'll get great ad copy or sales letters done much, much quicker
with these formulas (see Josh Bezoni's comment in the enclosed
green folder). |
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| 4. |
Discover
the sales-boosting difference between "credibility"
versus "believability"…..why and how to use both. |
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| 5. |
15 quick
'n dirty ways to create a powerful headline, fast! |
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| 6. |
9 "E-FACTORS"
(emotional triggers) ….the more you hit, the better your
response…..use this little checklist every time. |
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| 7. |
9 ways
to use the "P.S." in a sales letter to increase response,
push "think-it-overs" into action. |
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| 8. |
ONE
THING you must do, ONE LIST you must make BEFORE you write even
one word of copy…..this guarantees better results
and speeds up the task! |
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| 9. |
5 special
techniques for selling repeatedly to the same customers! |
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| 10. |
6 "secret
reference tools" used by most master copywriters, easily
accessible to you -- to speed the process, make getting great
copy on paper much, much easier! |
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| 11. |
4 "mind
power techniques" used by top copywriters to focus their
thinking, improve concentration, even let the subconscious mind
write powerful copy while you sleep! |
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| 12. |
5 quick-fixes
for "writer's block", to get started immediately,
to get the process rolling, to get words on paper, to break
through the dam and get a stream of great ideas flowing. |
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| 13. |
7 "shortcuts"
you can use to keep churning out great ads, letters, brochures,
flyers, postcards, Web site copy, etc. for your product
or service as if you had a whole idea factory working for you! |
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| 14. |
7 ways
to "test copy" -- without spending a dime…..unearth
its flaws and fix 'em fast! |
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| 15. |
4 quick
ways to gather information and "raw material" from
which you can build the most powerful sales message possible. |
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| 16. |
Yes, we
all know that "bonuses" can and do drive sales --
but here are the 4 key decisions to make about bonuses and
the 4 best ways to get maximum sales and response increases
with bonuses! |
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| 17. |
10 of
Dan's best methods for "presenting price"…..in
fact, everything you need to know and consider about "price". |
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| 18. |
13 strategies
for turning up the heat……creating a white-hot urgency
in the reader's mind so he responds immediately (if not sooner!). |
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| 19. |
A checklist
of "cosmetic gimmicks" to increase the "readability"
of ads and letters, to pull the reader in, to keep him involved,
to build "buying momentum". |
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| 20. |
13 ways
to prove your case and erase all doubt, skepticism, fear and
hesitation, create instant unshakeable trust, reassure the prospect
so he responds without a second's delay. |
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| 21. |
Shortcuts,
shortcuts and more shortcuts: Dan shows you how to write
more powerful, profit-producing copy than most top pro's can,
at twice the speed most pro's can write!
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